When it comes to preaching, content is king but energy s the ace of spades. I’m not sure exactly how to define it. And it manifests itself differently in different personalities. But if you really believe something it’ll animate you. The more you believe it the more energetic you’ll get when you’re talking about it. I think this is the pathos part of persuasion that Aristotle talked about. People need to feel your energy as they listen to your words.
I love the way John Wesley said it: “When you set yourself on fire, people love to come and see you burn.”
– from Mark Batterson