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Preaching, Style

3 Essentials in Communication

From Scott Hodge

Three basic assets of communication:

  1. Substance – the content of WHAT you say (e.g., facts, ideas, formulas, directions, strategies, etc.)
  2. Sizzle – HOW you engage people (e.g., your tone, pauses, volume, resonance, interaction); HOW you craft what you say (e.g., stories, metaphors, analogies)
  3. Soul – WHO you are (e.g., your passions, desires aspirations, and values) and WHY your message is important to you.

Substance accounts for only about 7% of of why people will remember and believe what you say.  Sizzle and Soul…..93%.

From Change The Way You See Yourself.

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