you're reading...
Preaching, Style

3 Essentials in Communication

From Scott Hodge

Three basic assets of communication:

  1. Substance – the content of WHAT you say (e.g., facts, ideas, formulas, directions, strategies, etc.)
  2. Sizzle – HOW you engage people (e.g., your tone, pauses, volume, resonance, interaction); HOW you craft what you say (e.g., stories, metaphors, analogies)
  3. Soul – WHO you are (e.g., your passions, desires aspirations, and values) and WHY your message is important to you.

Substance accounts for only about 7% of of why people will remember and believe what you say.  Sizzle and Soul…..93%.

From Change The Way You See Yourself.



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Twitter Updates


%d bloggers like this: